In order to identify and prioritize the sustainability aspects that are relevant to our strategy, we regularly conduct a multi-stage materiality analysis. This analysis combines our own assessments with those of our stakeholders, who include our shareholders and creditors, employees, customers and suppliers, as well as governments, environmental and human rights organizations and other stakeholders from civil society. Their opinions are also always requested whenever we decide on measures for expanding and adjusting the sustainability aspects of our strategy.

In the year under review, we conducted a regular internal investigation of current developments. The investigation confirmed the prioritization of key areas of action that we had established in 2017.


In 2018, we continued to define the concrete details of the Sustainability Strategy 2030 that we had formulated in the previous year. As a result, the areas of action that had been defined in 2017 were even more sharply focused with regard to comprehensibility and clarity. Our activities related to sustainability concentrate on the following focal topics:

  • Climate protection and air quality
  • Resource conservation
  • Livable cities
  • Traffic safety
  • Data responsibility
  • Human rights
  • Integrity, people and partnerships.

Our areas of focus for sustainability are also reflected in the structure of this report, which is somewhat different from the format we used last year. Nevertheless, the report was once again produced in accordance with the new Sustainability Reporting Standards of the Global Reporting Initiative (GRI).
Report profile

We define specific targets and target indicators in order to effectively integrate into our corporate strategy the various sustainability aspects related to our key areas of action.

Sustainable Development Goals (SDGs) are part of the agenda set by the United Nations for sustainable development worldwide. There are 17 such goals, and the innovative spirit of companies, as well as the extensive investments they make, will play a major role in the achievement of these goals. We therefore used the SDGs as a basis for the Sustainability Strategy 2030 that we formulated in the previous year. During the year under review, we focused on incorporating the SDGs into our ongoing business operations to a greater extent than before. For example, employees from our various specialist departments took part in the “Breakthrough Innovation” action platform organized by the UN Global Compact. The platform promotes the use of innovative technologies as a means of achieving the SDGs. The goal of our participation here was to link our existing innovation processes and associated activities more closely with the SDGs.

Within the framework of our strategy, we are focusing on those SDGs that are significantly influenced by our business model and our value chain — i.e. SDGs related to areas where we can actually bring about change. This mainly affects the following SDGs and the associated sustainability activities:

  • SDG 8 – Decent Work and Economic Growth
    By developing and implementing a risk-based management approach to respecting and upholding human rights in our own units and our supply chain, we support the implementation of decent work as defined by SDG 8.
  • SDG 9 – Industrie, Innovation und Infrastruktur
    Through the advanced development of automated and autonomous driving and the expected benefits for safety and climate protection, we demonstrate the long-term potential of digital innovations.
  • SDG 11 – Sustainable Cities and Communities
    Daimler promotes sustainable mobility in urban areas through its offerings in the areas of car sharing, ride hailing and the multimodal linking of mobility services (Mobility as a Service).
  • SDG 12 – Responsible Consumption and Production
    By significantly reducing the use of primary raw materials for electric drive systems and reinforcing the material cycles of primary raw materials that are needed for our e-drive system, we are setting the course for sustainable production models in line with this SDG.
  • SDG 13 – Climate Change
    Through our initiative “The Road to Emission-free Driving” and the reduction targets it sets for our fleet emissions, we are helping to protect the planet from the effects of climate change.