Our mobility services portfolio comprises carsharing and ridehailing services and multimodal platforms such as the moovel app. Whether it’s a wholly owned subsidiary like car2go or the ﬁnancial interest we’ve acquired in companies such as Blacklane, Flixbus, Careem, Via or Turo — more than 31 million customers in over 120 cities worldwide, from Europe to America and Asia, used one of our mobility services in 2018.
The mobility services oﬀered by Daimler once again experienced strong growth during the year under review. These services, which include car2go, moovel and mytaxi, grew at a rate of 64 percent overall, with the moovel Group alone recording growth of 69 percent in the last twelve months.
New name, new record. Daimler Financial Services AG will change its name to Daimler Mobility AG in mid-2019. With this name change, Daimler is clearly demonstrating its commitment to the provision of digital mobility services. With growth rates in the high double digits, Daimler is also one of the leading companies for such services on the market today.
Overview of the mobility of the future
Daimler and BMW establish joint venture. Daimler and BMW are combining their mobility services into a joint mobility powerhouse. The 50-50 joint venture will oﬀer services such as car2go, DriveNow and the mytaxi app — all from a single source. The new company will have its headquarters in Berlin and oﬀer its services around the globe. DriveNow, the carsharing service from BMW, has more than one million customers in Europe, while car2go has approximately 3.5 million. mytaxi will become part of the ride-hailing unit. With more than ten million passengers and over 100,000 registered taxi drivers, mytaxi is the leading taxi ordering app in Europe. moovel, a Mobility-as-a-Service pioneer that functions much like a mobility operating system, makes it possible for customers to book and pay for diﬀerent modes of transport — i.e. taxis, buses, trains, carsharing and even bicycles — using just one app. moovel’s public transport ticketing feature for regional and urban journeys oﬀers a perfect solution that also helps reduce passenger car traﬃc volume. The new mobility powerhouse will oﬀer services in the following ﬁve verticals:
- Carsharing with car2go and DriveNow
- Ride hailing with mytaxi, Beat, Clever Taxi and Chauﬀeur Privé
- On-demand mobility with the moovel and ReachNow platforms
- Parking with Parkmobile and ParkNow,
- Charging for electric vehicles with ChargeNow and Digital Charging Solutions
Electric carsharing is moving electric mobility forward. Electric carsharing ﬂeets are playing an important role in the breakthrough of electric vehicles. This was the conclusion reached by a white paper based on the knowledge gained through the actual business operations of car2go, the world’s leading provider of free-ﬂoating carsharing services. The paper explains why electric carsharing can play a decisive role in the development and expansion of electric mobility. For example, carsharing with electric vehicles oﬀers an optimal area for tests and experiments involving electric vehicles. Through carsharing, electric mobility technologies are currently being exposed to very diﬀerent types of conditions and can thus demonstrate their suitability for everyday use in real driving situations. The knowledge being gained as a result beneﬁts not only vehicle manufacturers but also every player involved in the electric mobility system as a whole — i.e. power companies, grid operators, battery manufacturers, research facilities, cities and, of course, the users of electric carsharing services. In the case of the latter, carsharing with electric vehicles helps people overcome any reservations they might have about electric mobility.
car2go is booming. During the year under review, car2go was able to further expand its leading global market position for ﬂexible free-ﬂoating carsharing services. In early 2019, Paris started as the 15th car2go location in Europe and the 26th worldwide. The French capital is set to be equipped with an all-electric ﬂeet of 400 smart EQ fortwo (combined power consumption: 20.1–12.9 kWh/100 km; CO2 emissions combined: 0 g/km)1 models, thus becoming the fourth major city after Amsterdam, Stuttgart and Madrid in which car2go customers can enjoy locally emission-free driving. A total of 1,400 cars in the global ﬂeet of 14,000 car2go vehicles were electric models in the year under review. An electric car2go model is rented once every nine seconds on average. car2go made its biggest gains in 2018 in Berlin, New York, Vancouver and Chongqing. Chicago was added in July 2018, which means car2go is now operating in ten North American cities.
Taking a vacation with car2go. car2go customers in Europe can use their account in 15 cities — and more and more customers are therefore now using car2go for their vacations. The number of cross-border trips taken with car2go in Europe increased by 38 percent in 2018 compared to the previous year. Germany is the most popular destination for car2go trips within Europe, while most German cross-border customers use the carsharing service to travel to Austria and Italy.
Electric scooters in Lisbon. mytaxi presented its electric scooter project for Lisbon in November 2018. The company has now launched a service with several hundred electric scooters under the “hive” brand name. Customers can use the “hive” app to easily locate and activate an electric scooter for a journey and then to lock it again at their destination. Electric scooters are perfect for short trips — and are often a faster means of transport than a car for journeys over a distance of one or two kilometers. Plans call for the electric scooter service to be gradually expanded in the Portuguese capital.
The electric scooters not only oﬀer an attractive way to get around any big city; they also represent an environmentally friendly alternative mode of transport that helps reduce traﬃc congestion and air pollution. In this regard, “hive” also utilizes a sustainable approach for the charging process, as the electricity used to power the new electric scooters is primarily generated from renewable energy sources. What’s more, plans now also call for all the electricity used to charge “hive” electric scooters to be obtained from renewable sources by the end of 2019. The pilot project in Lisbon will be followed by the launch of “hive” services in other European cities.
Mobility-as-a-Service for cities. The moovel Group has set itself the goal of simplifying urban mobility and improving the quality of life in cities. The Mobility-as-a-Service (MaaS) platform allows cities and transport companies to incorporate various providers of mobility services into a single “operating system for urban mobility.” The mobility app is an important component of this operating system, as it serves as an interface to the customer for cities and transport companies. For example, the app makes it possible to purchase and pay for public transport tickets in Düsseldorf, Hamburg, Karlsruhe and Stuttgart, and it also oﬀers users access to other mobility options such as carsharing, ride-hailing and bike rentals. moovel is now the leading provider of mobile ticketing applications for local public transport networks in the USA. Such applications enable customers to purchase and pay for public transport tickets with their smartphone. At the moment, moovel N. A. works with more than 20 public transport companies.
moovel on-demand in Stuttgart and LA. moovel oﬀers local public transport operators the software needed to provide an on-demand ride-sharing service that makes local public transport a more attractive option overall. The Stuttgarter Straßenbahnen AG transport company and moovel are currently testing the moovel Group’s on-demand ride-sharing platform under the name SSB Flex in a pilot project in Stuttgart that began in June 2018. moovel on-demand technology has also been operating in downtown Los Angeles since October 2018.
Successful joint venture with Via. Daimler entered the ride-sharing business in 2017, when it established the ViaVan on-demand ride-sharing service as a joint venture between Mercedes-Benz Vans and the US startup Via. ViaVan has since been launched in Amsterdam, London, Berlin and Milton Keynes. ViaVan works closely with cities and public transport operators to supplement and strengthen existing urban transportation infrastructure and help reduce traﬃc congestion and pollutant emissions. Within the framework of their partnership, Daimler and Via are also cooperating on the development of advanced mobility solutions involving everything from sensor technology to electric-vehicle ﬂeet management and autonomous driving.
Daimler acquires an interest in taxify. Daimler acquired a ﬁnancial interest in the taxify ride-hailing company in May 2018. taxify is based in Estonia and operates in more than 25 cities in 20 countries. With the holding, Daimler is expanding its portfolio of digital mobility services, which include ViaVan and the Group’s interests in the Blacklane limousine service and the Turo peer-to-peer carsharing platform in the USA. Since 2013, Daimler Financial Services has also had a ﬁnancial interest in Flixmobility, which is the mobility service oﬀered by the FlixBus and FlixTrain brands. FlixBus is the market leader for long-distance bus transport in Europe, and its green-colored buses also began operating successfully in the US in May 2018.1Information on power respectively hydrogen consumption and on CO2 emissions is provisional and has been determined by an external technical service for the certiﬁcation procedure in accordance with the provisions of the WLTP test procedure; the ﬁgures are non-binding and have been correlated with NEDC values. EU type approval and a certiﬁcate of conformity with oﬃcial ﬁgures are not yet available. The ﬁgures given above may deviate from the oﬃcial ﬁgures.