For Daimler, integrity, compliance and legal responsibility are inseparable from our daily business activities. We are convinced that only those who act responsibly can achieve sustained success over the long term. For us, this involves more than just obeying laws, as we also seek to align our activities with shared principles and values.
A culture of integrity. Integrity is one of the four corporate values that form the foundation of our business activities. For us, integrity means acting in accordance with ethical principles. This means that we not only aim to ensure compliance with all applicable laws, internal regulations and voluntary commitments; we also consistently act in accordance with our corporate values and we do not shy away from making diﬃcult decisions or addressing critical issues. We expect all of our employees and business partners to adhere to the principles of our culture of integrity out of a sense of conviction.
During the year under review, we focused in particular on the strategic further development of our culture of integrity, taking recent developments in society into account as well. Implementation of the measures we derived as a result will begin in 2019. In 2018, we also designed and conducted a pilot survey to assess the eﬀectiveness of our integrityrelated measures and develop them further on this basis. Another survey to be conducted in 2019 will build on our progress here and allow us to target our activities toward speciﬁc groups and continuously improve the programs we oﬀer.
Integrity management organization. The task of Integrity Management is to support all departments with the promotion and further development of the culture of integrity at the Daimler Group. The unit’s experts for change management, corporate responsibility management, training, consulting and communication develop innovative and employee-focused approaches and formats that are designed to strengthen the culture of integrity. These experts also support disseminators throughout the Group with their integrity-related activities.
The unit’s goal is to establish and maintain a common understanding of integrity in order to reduce risks and help ensure Daimler’s sustained success. The Head of Integrity Management reports directly to the member of the Board of Management responsible for Integrity and Legal Aﬀairs.
Integrity Code. Our Integrity Code forms the foundation of our business conduct. It is based on a shared understanding of values, which we developed in a dialog with Daimler employees. It lays out the principles governing our everyday business conduct. These central principles include compliance with laws, as well as fairness, responsibility, mutual respect, transparency and openness. The Code is binding on all companies and employees of the Daimler Group and is available in 23 languages. A guide is available on the Group’s intranet to support the employees in their application of the Code in everyday situations, providing answers to frequently asked questions.
Requirements for executives. Our Integrity Code also deﬁnes requirements for executives and managers, who are expected to serve as role models in terms of ethical behavior and to provide employees with orientation. To help them optimally fulﬁll their responsibilities, the new webbased Integrity@Work training program includes a management module that is compulsory for all management staﬀ and which communicates a shared understanding of the role of our executives and managers with regard to integrity, compliance and the law. Selected seminars designed to enhance the qualiﬁcations and skills of our management staﬀ also include modules that focus on integrity.
In addition, integrity and compliance requirements are important criteria for assessing the target achievement of our executives. They are also part of the agreed objectives for the remuneration of the Board of Management.
Remuneration report: AR 2018 and Report of the Supervisory Board: AR 2018
Contact and advice center. Our “Infopoint Integrity” is available to our employees around the world as a central contact and advice center. The Infopoint team oﬀers advice on integrity-related issues in the daily working environment and puts employees in touch with the right contact partner if necessary. A worldwide network of local compliance and legal contact persons is also available to our employees.
Communication measures. We conduct an ongoing open dialog with our employees in order to ensure that ethical behavior continues to be embedded in the company’s daily business. We regularly address integrity issues in our internal media and make a wide range of materials available to our business units — for example brochures, ﬁlms and an app that provides information on integrity, compliance and legal aﬀairs. We also place great value on face-to-face discussions. For this reason, we regularly conduct individually designed dialog events with employees at all levels of the hierarchy, as well as with external stakeholders. These events are held both in Germany and at our locations abroad.
We use various event formats to get employees to think about integrity by approaching the issue from diﬀerent perspectives. At these events, we also increase the participants’ awareness of the importance of making ethical decisions. For example, we present case studies that enable employees to experience and discuss the relevance of integrity to daily business operations from various viewpoints.
We also have a network of integrity contact persons who help the business units address speciﬁc issues in a targeted manner. One of the things we focused on in 2018 was dialog events that addressed the topic of technical integrity in the development departments at our various divisions. We are also providing more support to our business units with regard to ethical questions related to the responsible use and management of personal data and the challenges associated with data-based business models.